I think it makes me uncomfortable thinking of who this was aimed at... it wasn't for the actual "Grunge" crowd, more like the NASCAR-Cap-and-sweatpants type of consumer. To me, it reeks like one of those "Dad's Lazy Sunday" or "Official Couch Potato" t-shirts that ended up at Marshall's by the boat load.
Either way, I don't like that bear's cocky demeanor.